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Natalia Real

Coventuring and Giving Back Online: What You Need to Know

Coventuring and Giving Back Online: What You Need to Know

Coventuring and giving back online is both complicated and expensive — here’s what you need to know. (P.S. DailyKarma solves these issues for you!) As a VP of marketing or business owner who cares about doing good with your U.S.-based brand, you may have heard of commercial coventuring (and perhaps scratched your head).  Here’s the …

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Belief-driven Buying Is on the Rise

Belief-driven Buying Is on the Rise Yet Again, Edelman Study Finds

If you thought your brand’s stance on racial injustice was going unnoticed, think again. In fact, belief-driven buying is on the rise and 42% of U.S. shoppers say they started or stopped buying from a brand because of how it responded to protests against racism in the past year, according to the latest Trust Barometer …

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DailyKarma Honored With Fast Company’s 2021 World Changing Ideas Award

Fast Company has announced its 2021 World Changing Ideas Awards honoring DailyKarma in the software category. The fifth annual awards honored the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. As an Honorable Mention …

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Shop for Good Turns Two and We’re Featured in Shopify (Again)

Shop for Good by DailyKarma just made another trip around the sun! We’re ecstatic to have been helping mindful e-commerce brands give back to countless nonprofits these past two years – supporting causes from COVID-19 relief and Black Lives Matter to protecting our oceans across the globe. Plus, just in time for our birthday, Shopify …

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Best Practices for a Successful BFCM 2020 - Even in a Pandemic - Shop for Good by DailyKarma

Best Practices for a Successful BFCM (Even in a Pandemic)

The leaves are turning and pumpkin spice has taken over our coffee, which means the holidays are approaching! It’s about to be the biggest time of the year for sales and, pandemic or not, we’ve got best practices to rock Black Friday/Cyber Monday (BFCM) so you can end 2020 on a high note. Google’s research …

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91% of consumers said they'd likely switch to purchasing from a brand that supports a cause they believe in.

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