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Natalia Real

How to Use Cause Marketing to Meet Your Goals

How to Use Cause Marketing to Meet Your Goals

Being a mission-driven brand is a wonderful start — but running a wildly successful cause marketing campaign also requires clarity. This post will help you use cause marketing to meet your goals, whether they center around AOV, engagement, or other metrics. When we guide our top-tier brand partners to run a great campaign, we ask: what …

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The Nonprofit Status Nitty-gritty: 501(c)3 vs 501(c)4, etc.

The Nonprofit Status Nitty-gritty: 501(c)3 vs 501(c)4, etc.

You might have noticed that if you request a United States-based charity through the Shop for Good dashboard, we’re happy to approve public 501(c)3 nonprofits — but we decline 501(c)4, 501(c)5, or 501(c)6 organization requests. There’s a good reason for that and I’m here to tell you what it is! We know — you have …

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July Awareness Holidays

Summer is in full swing (in the northern hemisphere, anyway!). We’ve got some sweet and heartfelt causes to celebrate during July (a.k.a. awareness holidays) to make your summer even sunnier and your selling even dreamier with giving… Minority Mental Health Awareness Month Minority Mental Health Awareness Month is about acknowledging and addressing the unique struggles …

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Coventuring and Giving Back Online: What You Need to Know

Coventuring and Giving Back Online: What You Need to Know

Coventuring and giving back online is both complicated and expensive — here’s what you need to know. (P.S. DailyKarma solves these issues for you!) As a VP of marketing or business owner who cares about doing good with your U.S.-based brand, you may have heard of commercial coventuring (and perhaps scratched your head).  Here’s the …

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June Awareness Holidays

“Thrive With Pride.” “The Fight Continues.” “Still We Are Colorful.“ “#YouAreIncluded.“ Around the world, cities are gearing up to celebrate Pride Month with parades, music, and feasting. June is the time to revel in the love of the LGBT+ community and reinvigorate the fight for acceptance, equality, and anti-racism. Last year was the 50th anniversary …

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91% of consumers said they'd likely switch to purchasing from a brand that supports a cause they believe in.

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