[Giving Tuesday] Quick Win Ideas
Giving Tuesday is a global generosity movement to transform communities and the world. So we’re offering some fun + effective Giving Tuesday quick win ideas that you can launch in minutes.
How to Use Cause Marketing to Meet Your Goals
Being a mission-driven brand is a wonderful start — but running a wildly successful cause marketing campaign also requires clarity. This post will help you use cause marketing to meet your goals, whether they center around AOV, engagement, or other metrics. When we guide our top-tier brand partners to run a great campaign, we ask: what …
Cause Marketing Campaign Launch Master Guide
Whether you’re prepping for a big BFCM launch or an itty bitty giving campaign in the middle of the year, this cause marketing campaign launch master guide covers it all. From the tech bits to a showcase of gorgeous and compelling marketing promos, skim through this article to find what you need. Before we jump …
October Awareness Holidays
We’re off to a really big month. Traditionally known for being “breast cancer awareness month,” it’s got that plus a whole lot more holidays — such as Indigenous People’s Day. October is a wonderful opportunity to make big changes for the causes dear to your heart. Keep reading for October awareness holidays and curated nonprofit …
September Awareness Holidays
Summer’s almost over and we’ve got some poignant holidays to spotlight, from different types of cancer to sexual assault and suicide prevention. Get ready for a big month! Plus henceforth, we will be noting which nonprofits are trending among Shop for Good users — take a look 👀 Childhood Cancer Awareness Month & Childhood Obesity …
The Nonprofit Status Nitty-gritty: 501(c)3 vs 501(c)4, etc.
You might have noticed that if you request a United States-based charity through the Shop for Good dashboard, we’re happy to approve public 501(c)3 nonprofits — but we decline 501(c)4, 501(c)5, or 501(c)6 organization requests. There’s a good reason for that and I’m here to tell you what it is! We know — you have …
The Nonprofit Status Nitty-gritty: 501(c)3 vs 501(c)4, etc. Read More »
August Awareness Holidays
We’re at the height of summer and, as we start looking ahead at the fall season, we’ve got causes ranging from back to school to seniors and pets, both in the United States and throughout the world. National Pet Immunization Awareness Month (U.S.) Pets in Need: The mission of Pets In Need is to advance …
July Awareness Holidays
Summer is in full swing (in the northern hemisphere, anyway!). We’ve got some sweet and heartfelt causes to celebrate during July (a.k.a. awareness holidays) to make your summer even sunnier and your selling even dreamier with giving… Minority Mental Health Awareness Month Minority Mental Health Awareness Month is about acknowledging and addressing the unique struggles …
Coventuring and Giving Back Online: What You Need to Know
Coventuring and giving back online is both complicated and expensive — here’s what you need to know. (P.S. DailyKarma solves these issues for you!) As a VP of marketing or business owner who cares about doing good with your U.S.-based brand, you may have heard of commercial coventuring (and perhaps scratched your head). Here’s the …
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June Awareness Holidays
“Thrive With Pride.” “The Fight Continues.” “Still We Are Colorful.“ “#YouAreIncluded.“ Around the world, cities are gearing up to celebrate Pride Month with parades, music, and feasting. June is the time to revel in the love of the LGBT+ community and reinvigorate the fight for acceptance, equality, and anti-racism. Last year was the 50th anniversary …
