Coventuring and giving back online is both complicated and expensive — here’s what you need to know. (P.S. DailyKarma solves these issues for you!) As a VP of marketing or business owner who cares about doing good with your U.S.-based brand, you may have heard of commercial coventuring (and perhaps scratched your head). Here’s the …
Coventuring and Giving Back Online: What You Need to Know Read More »
If you thought your brand’s stance on racial injustice was going unnoticed, think again. In fact, belief-driven buying is on the rise and 42% of U.S. shoppers say they started or stopped buying from a brand because of how it responded to protests against racism in the past year, according to the latest Trust Barometer …
Belief-driven Buying Is on the Rise Yet Again, Edelman Study Finds Read More »
Fast Company has announced its 2021 World Changing Ideas Awards honoring DailyKarma in the software category. The fifth annual awards honored the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. As an Honorable Mention …
DailyKarma Honored With Fast Company’s 2021 World Changing Ideas Award Read More »
Shop for Good by DailyKarma just made another trip around the sun! We’re ecstatic to have been helping mindful e-commerce brands give back to countless nonprofits these past two years – supporting causes from COVID-19 relief and Black Lives Matter to protecting our oceans across the globe. Plus, just in time for our birthday, Shopify …
Shop for Good Turns Two and We’re Featured in Shopify (Again) Read More »
Throughout the Covid-19 pandemic, racial violence against Asian Americans and Pacific Islanders (AAPI) has increased — we even saw a series of murders in Atlanta this week. We invite you to stand behind AAPI communities through social good by shining a light on nonprofits fighting for justice in this space.
Giving back to charity pays off. But how do you choose the best cause marketing campaign for your brand when you’re starting out?
The world is in transition. If someone had said 10 months ago that we’d be walking around wearing masks, frightened of breathing in our friends’ exhales at yoga class, and seeing retail store after retail store shut down for good, we would’ve laughed the whole thing off as the antics of a lunatic. The Covid-19 …
3 Cause Marketing Trends That Will Dominate 2021 Read More »
Giving Tuesday is a global generosity movement to transform communities and the world. So we’re offering some fun + effective Giving Tuesday quick win ideas that you can launch in minutes.
Our tips for a profitable and impactful BFCM 2020 will prepare your e-commerce store for Black Friday, Cyber Monday, and Giving Tuesday.
The leaves are turning and pumpkin spice has taken over our coffee, which means the holidays are approaching! It’s about to be the biggest time of the year for sales and, pandemic or not, we’ve got best practices to rock Black Friday/Cyber Monday (BFCM) so you can end 2020 on a high note. Google’s research …
Best Practices for a Successful BFCM (Even in a Pandemic) Read More »
91% of consumers said they'd likely switch to purchasing from a brand that supports a cause they believe in.
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