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Natalia Real

[Webinar] Supporting Breast Cancer Awareness Month

We had the honor of hosting nonprofit leaders Shaney jo Darden (Keep-A-Breast) and Felicia Steinberg (Breast Cancer Research Foundation) together with agency partner Rachel Bulla (Buckland Co.) for a discussion about e-commerce and Breast Cancer Awareness Month. For all of October, groups around the world will be shining a spotlight on the disease and spreading …

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[Webinar] Choosing a nonprofit that resonates with your brand (1)

[Webinar] Choosing a Nonprofit That Resonates With Your Brand

Choosing a nonprofit that resonates with your brand is key to running a give-back campaign that captivates shoppers both old and new (yes, giving back can be used as a sales acquisition tool!). To help us dive into this topic, we had the pleasure of hosting Jemma Lee (from Ettika and Charged) and Mike Pasley …

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Which give-back campaign is best for me

[Webinar] Which give-back campaign is best for me?

Choosing a give-back campaign to align your mission with your e-commerce brand can be challenging — but we’re here to help! Hear from our Chief Impact Officer, Melaney Lubey, on different giving campaigns you can implement for your brand and your customers to donate to causes dear to your heart (and your shoppers’ hearts!). All …

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[Shopify Webinar] Sustainable Giving and Building a Values-based Company

By Lauren McWilliams We’re living through an unprecedented challenge. In times of hardship, we want to take all opportunities present to build our communities and find inspiration in each other. When we don’t find those opportunities, we strive to make them. We were so excited to participate in a Shopify panel with some amazing people …

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Introducing Shopper’s Choice & Charity-Product Grouping

We value your feedback and we’ve heard your requests. Introducing our latest, long-awaited features: Shopper’s Choice & Charity-Product Grouping. Shopper’s Choice: Their dollars, their choice UPDATE: Shopper’s Choice is now available with ALL Shop for Good plans! With this feature, you can opt to let your shoppers choose to support their favorite of your selected …

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Radical Advice: 5 Ways to Remain Present & Proactive During Covid-19

We’re navigating life during a pandemic, yes — and we can still find ways to continue leading our employees and businesses successfully.  To lead responsibly and with wisdom. To make a difference and get through this trying time with courage rather than fear. To help us lead effectively, we reached out to Bill Gallagher for …

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91% of consumers said they'd likely switch to purchasing from a brand that supports a cause they believe in.

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