There are only seven days until February kicks off with Groundhog Day. Whether you’re wishing for eternal winter or blooming spring, you won’t be disappointed with all the opportunities to celebrate in the coming month. We even have a fun fact to get you started: the Punxsutawney Groundhog Club received a $10,000 donation from Sega for helping promote Sonic the Hedgehog 3.
The start of the year is the perfect time to engage with your old customers and bring in new customers. How? Pick the holiday you’re passionate about and share it! Make your commitment to making change in 2021 clear with a fresh campaign.
February 4th — World Cancer Day
World Cancer Day is spearheaded every year by the Union for International Cancer Control (UICC) to unite people across the world in re-imagining cancer treatment. This year’s theme is, “I Am and I Will.” Help reduce premature deaths from cancer by donating to the UICC, the American Cancer Society, or Stand Up To Cancer.
February 8th-14th — Condom Week
Safe sex is great sex; don’t worry if you’re allergic to latex. Use Condom Week as an opportunity to explore your options (lambskin, flavored, female condoms), learn about preventing the spread of STIs and unwanted pregnancies, and discuss consent with your friends and partners. Run a campaign with the Black AIDS Institute, Planned Parenthood, or the Sex Workers Outreach Project.
February 14th — V-Day and V-Day
This Sunday will be a double holiday header. Celebrate Valentine’s Day as a champion for Violence Against Women Day. The WHO estimates that 1 in 3 women worldwide will experience physical and/or sexual violence in their lifetime. Address the problem by raising awareness and raising funds for Futures Without Violence, the National Coalition Against Domestic Violence, or the National Domestic Violence Hotline.
February 15th — Singles Awareness Day
Luckily for all participating, your community doesn’t end at romance. Treat the people in your city, state, and country right by donating to Feeding America, RAICES, or the Breast Cancer Research Fund (as a thanks for the self-check help).
February 17th — Random Acts of Kindness Day
Kindness is a little bit magical. Not only does it boost serotonin and oxytocin in the brain, it decreases stress, anxiety, and blood pressure. You’re helping yourself and others all at once. The Random Acts of Kindness Foundation has some ideas to get you started, and we’ll recommend fundraising for Random Acts, APOPO, or the Shoebox Project.
February 20th — Love Your Pet Day
No need to tell us twice! While you snuggle your pet a little closer and share another picture on social media, get your customers engaged by running a campaign for the EQUUS Foundation, Canine Companions For Independence, or the Dumb Friends League.
February 20th — World Day of Social Justice
The UN General Assembly formalized World Day of Social Justice to highlight the ILO Declaration on Social Justice for a Fair Globalization. It serves as recognition that a respect for all human rights and fundamental freedoms is necessary for peace and security. Join in with the global community and raise funds for the Equal Justice Initiative, the Bail Project, or the Committee to Protect Journalists.
February 27th — International Polar Bear Day
Held by Polar Bears International, the 27th is a time to work towards building climate solutions and saving the polar bear. Did you know that polar bears touch noses before sharing food? Share some icy cold goodwill and donate to Polar Bears International, 350.org, or the Environmental Defense Fund.
February 28th — Rare Disease Day
There are 300 million people worldwide with rare diseases. That’s 1 in 20 people living with a rare disease at some point in their life. Raise awareness and raise funds for diagnosis, treatment, and more by supporting Rare Disease Day, the National Organization for Rare Disorders, or the Genetic Alliance.
If one day of celebrating isn’t enough, you’re in luck. Keep up the humanitarian festivities all month-long by designing your marketing push around one of these.
American Heart Month
The National Heart, Lung, and Blood Institute (NHLBI) has you covered with a “7 Days of Self-Care” schedule to spread the word about nourishing your health and heart. Wear red on February 5th and raise awareness all month long by donating to the American Heart Association, WomenHeart, or the Masonic Medical Research Institute.
Black History Month
This February, Black History Month’s theme is, “Black Family: Representation, Identity, and Diversity.” It’s as much our responsibility to educate ourselves on modern racism as it is to learn about the incredible Black individuals and communities who have changed our world. Start by sharing the organizations working nonstop to combat the system and donating to Alvin Ailey Dance Foundation, The Sentencing Project, or The Sphinx Organization.
Cat Health and Pet Dental Health Month
Cats have 30 permanent teeth, humans have 32, and dogs have 42. Sharks can have 3,000 at once, so it’s a good thing that they don’t need to visit the dentist. Take your pet in for a checkup and organize a campaign to get other pets in too with the Best Friends Animal Society, Lil BUB’s Big Fund, or the American Pit Bull Foundation.
Responsible Pet Owners and Beat the Heat Month
Part of being a responsible owner is spaying/neutering your best friend to combat pet homelessness. It even helps protect against some diseases! Support Alley Cat Allies, Save the Snakes, or the House Rabbit Society.
Building your customer base around giving means more than token gestures. It means genuine advocacy for your cause. Edelman found that 67% of people bought a brand for the first time because of its position on a controversial issue, and 65% will not buy a brand because it stayed silent on an issue it had an obligation to address.
A brand without interest in cause marketing is a brand without an eye towards the future. The stats are clear, so get started now.