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January Awareness Holidays

Happy New Year from all of us here at DailyKarma! Start the year off right by taking a stand and shouting it from the mountaintops. Sales tend to drop after the holidays, and cause marketing campaigns bolster both engagement and AOV. It’s the perfect time to get started with your first campaign or launch your next successful one. Combat a seasonal sales loss with a huge boost. How do you do that?

Pick a holiday that aligns with your brand’s image and passions, and spread the word far and wide. Get your customers engaged and excited about what you’re celebrating this month! If you’re an animal lover, this is the month for you. Groups across the country are honoring dogs, birds, cats, and those that look after them. People are adopting furry friends in droves, making it a great time to capitalize on charities giving back to pets.

January 5th — National Bird Day

One of the newest holidays on our list, National Bird Day is just 19 years old! It was created by the Avian Welfare Coalition to spread the love of birds nationwide. There are 850 species of birds in the U.S. in need of environmental protection. What do we suggest?

January 16th — Religious Freedom Day

Religious Freedom Day was created by Presidential Proclamation to commemorate the passage of the Virginia Statute for Religious Freedom. This statute was a precursor to the First Amendment, guaranteeing free exercise of religion. How can you celebrate?

January 18th — MLK Day

Martin Luther King Jr. Day marks Dr. King’s birthday, recognizing the legacy of his work and the ongoing revolutions he helped birth. It’s often combined with King Day of Service, a challenge to all Americans to celebrate with civic action. Dr. King used nonviolence and civil disobedience to further the civil rights movement. Interested in following his lead?

January 24th — Change A Pet’s Life Day

The youngest (and one of the cutest) holidays we’re spreading the word about. At 12-years-old, Change A Pet’s Life Day focuses in on the time and love put in by animal shelter workers and volunteers. Not only does it honor the individuals taking care of shelter pets, it honors the shelter pets instead and works for better conditions. Digging it?

  • Donate to a shelter near you! Try using this resource to find one.
  • Adopt a furry, scaly, or squishy buddy into your life. Not looking to adopt? Foster instead.
  • Run a fundraiser, or fulfill shelter wish lists, like this one here.
  • Make a note to volunteer in person once it’s safe in your state, or volunteer online by posting on social.

January is more than first month of the year. It’s nine months rolled into one, with eight incredible causes raising awareness!

Cervical Health Awareness Month

As designated by the US Congress, Cervical Health Awareness Month draws attention to the 13,000+ women diagnosed with invasive cervical cancer each year. Spearheaded by the National Cervical Cancer Coalition (NCCC) and the American Sexual Health Association, it’s the perfect time to brush up on your sexual health and prevention knowledge. Want to get involved?

National Stalking Awareness Month

In the United States, 3.4 million people over eighteen are stalked every year. Spearheaded by the Stalking Prevention, Awareness, & Resource Center, the holiday aims to help individuals recognize and respond to stalking. Take a moment to learn about the signs of stalking and discover how you can help yourself and your loved ones stay safe. Where can you learn more?

National Birth Defects Prevention Month

The Centers for Disease Control and Prevention (CDC) works side by side with the National Birth Defects Prevention Network to promote safe, healthy pregnancy tips. Not all birth defects are preventable, so the focus is on empowering women and families with the best possible toolkit. This year’s theme is, “Best for You. Best for Baby.” What’s best for baby?

Unchain A Dog Month

Unchained Melody? We prefer an unchained puppy! The United States Department of Agriculture declared confining dogs with tethers inhumane in 1996. To protect your dog’s physical and psychological health, ensure they have plenty of time unchained and bring your outdoor dogs inside. Nothing better than curling up for the winter with your adorable puppy friend, for you or for them. How else can you help dogs?

  • Know your state’s animal cruelty laws, and reach out if you’re worried about a dog in your neighborhood.
  • Don’t like the laws? Campaign to change them.
  • Obedience train your dog to alleviate any stresses with keeping them inside and free to roam, without disrupting the house.
  • Donate to charities that take in abandoned dogs, like Hope for Paws, Animal Aid Unlimited, or the American Pit Bull Foundation.

Walk Your Pet Month

Getting excited about showing some extra love to the pets in your life? Get out and take them on a walk! Not only is it mentally stimulating for them to see, smell, and hear new things, it’ll reduce their stress levels and give you time to bond. There’s plenty of room in this month for walking pets of all shapes and sizes. Bring your cat, your bunny, and your pig. What’s next?

Blood Donor Month

Winter is the quietest season for blood donations. If you’ve been planning to give it a go and haven’t quite gotten around to it, now’s the time! The Red Cross alone needs 13,000 donations a day to keep their blood supply available. Every donation given goes towards saving a life. How do you donate?

  • Find a center near you using this convenient resource.
  • Donate to the Red Cross, One Blood, and others to give them the resources to collect, store, and transport all donations.
  • Organize a blood drive with your family, friends, coworkers, schoolmates – you name it.
  • Not done yet? Sign up for a service like Be The Match and you could be chosen to donate life-saving marrow or blood stem cells.

Train Your Dog Month

We agree, we weren’t done with dogs yet either. A trained dog is a happy dog! It keeps them safe and mentally alert. The importance of training can’t be underestimated, and neither can the fun of it! Start with the basics and move on to “shake”, “roll over”, and even “peek-a-boo”! Ready to train?

2020 was a catalyst for change. It’s our responsibility to make sure that change happens. What holiday sparks your passion? Post about it on social media. Run a special sale. Start forming relationships with the causes you connect with and plan a future campaign. Let people know you care!

Forsaking that charitable, community engagement isn’t an option for a successful business. Cause marketing is the future. Here’s to 2021, here’s to the future, and here’s to all the cause celebrating you have to look forward to!

Launch your first campaign of 2021 with Shop for Good.

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91% of consumers said they'd likely switch to purchasing from a brand that supports a cause they believe in.

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