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July Awareness Holidays

Summer is in full swing (in the northern hemisphere, anyway!). We’ve got some sweet and heartfelt causes to celebrate during July (a.k.a. awareness holidays) to make your summer even sunnier and your selling even dreamier with giving…


Minority Mental Health Awareness Month

Minority Mental Health Awareness Month is about acknowledging and addressing the unique struggles that racial and ethnic minority communities face when it comes to mental illness.

Here are some hard-working organizations helping minority communities heal from mental health issues:

  • The Loveland Foundation: Showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls and helping them receive therapy support.
  • 2020 Mom: Closing gaps in maternal mental care through education, advocacy and collaboration.
  • Native Child and Family Services of Toronto: Strives to provide a life of quality, well-being, caring and healing for children and families in the Toronto Native Community.
  • Women’s Health in Women’s Hands (CanadaHelps): A Community Health Centre for racialized women living in Toronto and surrounding municipalities.
  • Mermaids: Mermaids has been supporting transgender, nonbinary and gender-diverse children, young people, and their families in the UK since 1995.
  • Indian Residential School Survivors Society: A British Columbia (Canada)-wide non-profit organization dedicated to providing First Nations emotional and cultural support services.
  • Legacy of Hope Foundation: An Indigenous organization in Canada working to educate and create awareness about the Residential School System, including intergenerational impacts.
  • The Proud Trust: Helping LGBT+ young people in Manchester, England empower themselves, to make a positive change for themselves, and their communities.
  • Belong to Youth Services: To support LGBTI+ young people in Ireland as equals to achieve our vision through youth work, changing attitudes, and research.
  • Ditch the Label: Ditch the Label is a leading global youth charity helping young people aged 12-25 through some of the issues affecting them the most.
  • GLSEN: GLSEN works to ensure that LGBTQ students are able to learn and grow in a school environment free from bullying and harassment.
  • It Gets Better: To uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer youth around the globe.

National Lost Pet Prevention Month (U.S.)

July is celebrated as National Lost Pet Prevention Month out of concern for our beloved pets — a pet gets lost every two seconds in the United States! And only one in every 10 lost pets gets reunited with their family.

Consider supporting animal shelters or related nonprofits (and use the Shop for Good charity search to help you find local ones or request your favorite if it’s not in there already!):

  • Dogs Without Borders: DWB rescues stray and abandoned dogs from local shelters and as far away as Taiwan and Mexico.
  • Pets for Vets: Helping veterans and pets create new beginnings together.
  • Pets in Need: Rescuing and finding homes for homeless dogs and cats since 1965.

National Ice Cream Month (U.S.)

Ever since 1984, we have an extra excuse to eat ice cream during summer 😋 Thanks, President Reagan (He signed National Ice Cream Month into public law on July 9, 1984)!

Consider donating to nonprofits to ensure everyone has enough to eat, for example:

  • Food First: Food First envisions a world in which all people have access to healthy, ecologically produced, and culturally appropriate food.
  • FoodCorps: Together with communities, FoodCorps serves to connect kids to healthy food in school.
  • World Central Kitchen: Wherever there is a fight so that hungry people may eat, we will be there.


Independent Retailer Month

Independent Retailer Month encourages shoppers to buy local and stand with indie retailers, thereby cultivating more sustainable cities, towns and communities wherever you live.

Plastic-Free July

This cause focuses on ways to refuse single-use plastic during July. Another wonderful way to celebrate it is to support nonprofits cleaning up plastic pollution from our planet — and especially cleaning it out from our oceans!

Here are wonderful charities focusing on this mission:

  • Plastic Oceans: Informing, inspiring, and inciting action to solve plastic pollution.
  • Plastic Pollution Coalition (a project of Earth Island Institute): Working toward a world free of plastic pollution and its toxic impacts on humans, animals, waterways, oceans, and the environment.
  • The Ocean Cleanup North Pacific Foundation: The Ocean Cleanup designs and develops advanced technologies to rid the world’s oceans of plastic.
  • Surfrider Foundation: The Surfrider Foundation is dedicated to the protection and enjoyment of the world’s ocean, waves and beaches through a powerful activist network.
  • Ocean Conservancy: Creates science-based solutions for a healthy ocean and the wildlife and communities that depend on it.

7/4 Independence Day (U.S.)

Independence Day is a federal holiday in the United States (celebrated on Monday, July 5th in 2021) commemorating the Declaration of Independence of the United States, on July 4, 1776.

Whether you’re running a sale or just feeling patriotic, here are some nonprofits you can invite shoppers to contribute to (or contribute to yourself as a brand):

  • Pets for Vets: Helping veterans and pets create new beginnings together.
  • Wounded Warrior Project: Wounded Warrior Project is a nonprofit organization whose mission is to honor and empower Wounded Warriors.
  • Veterans Support Foundation: To improve the quality of life for deserving veterans and their families.
  • Veteran’s PATH: Veteran’s PATH enables returning veterans to rediscover meaning, purpose, and joy in their lives through mindfulness, meditation, and a safe community.


7/11 World Population Day

World Population Day was started by the United Nations and seeks to focus attention on the urgency and importance of population issues, including our relationship to the environment.

Take a look at these nonprofits you can highlight for this holiday:

  • United Nations Foundation: The United Nations Foundation connects people, ideas and resources to help the United Nations solve global problems.
  • Global Footprint Network: Changing how the world manages its natural resources and responds to climate change.
  • Global Fund for Women: We campaign for zero violence, economic and political empowerment, and sexual and reproductive health and rights.


7/18 Nelson Mandela Day

Nelson Mandela International Day is an annual international day in honor of Nelson Mandela and celebrated yearly on his birthday (July 18). The day was officially declared by the United Nations in November 2009.

Why not support racial justice organizations to celebrate Nelson Mandela’s birthday? Here are some great ones:

  • Ashoka: To advance a Changemaker world, where anyone can apply the skills of changemaking to solve complex social problems (including many Ashoka Fellows that are addressing systemic racism and its effects).
  • The American Civil Liberties Union (ACLU): dares to create a more perfect union — beyond one person, party, or side. Their mission is to realize this promise of the United States Constitution for all and expand the reach of its guarantees.
  • The Loveland Foundation: bringing opportunity and healing to communities of color, and especially to Black women and girls.

(Find many more here.)


7/25 National Parents Day (U.S. and South Korea)

National Parents Day is celebrated to promote responsible parenting and to recognize positive parental role models — loving parents are certainly worth celebrating!


7/28 World Hepatitis Day

World Hepatitis Day aims to raise global awareness of hepatitis and encourage prevention, diagnosis, and treatment of all types of this viral disease, which impacts over 325 million people globally.

Here are nonprofits you can select in honor of this day:

  • Hepatitis B Foundation: The Hepatitis B Foundation is a national nonprofit organization dedicated to finding a cure and improving the quality of life for those affected by hepatitis B worldwide.
  • Hepatitis C Association: The focus of the Hepatitis C Association is to educate the public, both patients and medical providers, about hepatitis C virus.
  • Center for Viral Hepatitis Inc.: CVH’s team of hepatitis experts, hospitals, community organizations, and volunteers work cooperatively in a multidisciplinary manner to ensure the highest quality of care for screening, education, vaccination, and linkage to care for viral hepatitis B and C carriers who will subsequently undergo monitoring and/or treatments.


7/31 International Day of Friendship

Friendship Day is a day in several countries for celebrating friendship. It was first proposed in 1958 in Paraguay as the “International Friendship Day.” Many people celebrate by exchanging gifts with friends!

Consider backing one of these nonprofits to celebrate inclusion and love on this wonderful day:

  • Friendship Ambassadors Foundation: Our mission is to empower youth to become the leaders and changemakers who will strive together to create a sustainable world free of war, oppression, exclusion, and poverty.
  • Friendship Force: Friendship Force is a non-profit cultural organization focused on promoting understanding, cultural education and citizen diplomacy through homestay Journeys and personal friendships. It is based in more than 60 countries and in six continents, with 15,000 active members and over 300 Journeys taking place each year.


7/31 National Mutt Day (U.S.)

National Mutt Day, also known as National Mixed Breed Dog Day, was created in 2005 and is celebrated on both July 31st and December 2nd. National Mutt Day is all about embracing, saving and celebrating mixed breed dogs.

Help mutts this July by selecting any of these nonprofits in your Shop for Good dashboard:

  • Muttville: Muttville is dedicated to changing the way the world thinks about and treats older dogs.
  • Best Friends Animal Society: BFAS is the only national animal welfare organization focused exclusively on ending the killing of dogs and cats in America’s shelters.
  • Animal Friends: To rescue, rehabilitate and rehome animals in crisis, ensure healthy pets through education, advocacy and affordable services, and inspire a community where the animal-human bond is celebrated and nurtured.

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