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May Awareness Holidays

One in five adults experience mental illness each year. Every adult works to manage their mental health! May is Mental Health Awareness Month, and we’re challenging ourselves to question our preconceived notions and prejudices.

We’re taking the time to learn about how mental health presents, and not take all media depictions as fact. We’re exploring the ways that gender, race, and sexuality impact your experience of finding and receiving treatment.

POC and QTPOC communities are vastly underrepresented in the mental health field. The cost of therapy in the US, between $60 and $250 per hour even with insurance, makes it all the more difficult to access.

We’re excited this month to spotlight The Loveland Foundation, a nonprofit dedicated to making it possible for Black women and girls to receive therapy support. One therapy session is covered by an $80 donation, and one therapy session can be the first step to saving a life.

Help end the stigma and engage your shoppers by connecting with an incredible mental health organization this month.

Here are other impactful nonprofits in this space:

  • Northwest Portland Area Indian Health Board (NPAIHB) — eliminating health disparities and improve the quality of life of American Indians and Alaska Natives by supporting Northwestern Tribes in their delivery of culturally appropriate, high-quality healthcare
  • Sista Afya — providing low-cost mental wellness services that center the experiences of Black women.
  • StrongHearts Native Helpline — restoring power to Native Americans impacted by domestic violence by weaving together a braid of safety, sovereignty, and support.

AAPI Heritage Month

Red Canary Song — providing advocacy for workers in Chinese massage parlors across the country.

Asian Mental Health Collective — making mental health easily available, approachable, and accessible to Asian communities worldwide.

Welcome to Chinatown — supporting Chinatown businesses and amplifying community voices to preserve one of NYC’s most vibrant neighborhoods.

Sikh American Legal Defense and Education Fund (SALDEF) — building dialogue, deepening understanding, and promoting civic & political participation for Sikh Americans.

National Queer Asian Pacific Islander Alliance (NQAPIA) — building the organizational capacity of local LGBT AAPI groups and challenging anti-LGBTQ bias and racism.

Womankind — bringing critical resources and deep cultural competency to help Asian communities find refuge, recovery, and renewal from gender-based violence.

National Pet Month

Nova Scotia SCPA — On April 12th, 2021, 77 dogs and puppies were surrendered in need of urgent treatment and rehabilitation.

They have a long road ahead, but they’re getting all the cuddles and treats they can handle.

The Nova Scotia SPCA is proudly no-kill, so every dollar donated helps house, feed, and train the new crew.

Medical treatment is estimated to cost in excess of $70,000, so now is a unique opportunity to be a shelter dog hero.

May 3rd – 7th — Teacher Appreciation Week

TEACH.org — helping individuals who are considering a career in education to navigate the path to certification.

AdoptAClassroom — advancing equity in education, one classroom at a time.

TNTP — ending the injustice of educational inequality by providing excellent teachers to the students who need them most.

May 6th – 12th — National Nurses Week

American Nurses Foundation — achieving a healthy world through the power of nursing.

American Association of Critical-Care Nurses — creating a healthcare system driven by the needs of patients and families where critical care nurses make their optimal contribution.

National Association of School Nurses — ensuring that all students are healthy, safe, and ready to learn.

May 3rd — World Press Freedom Day

Reporters Committee for Freedom of the Press — protecting First Amendment freedoms and the newsgathering rights of journalists.

Committee to Protect Journalists — defending the rights of journalists to report the news safely and without fear of reprisal.

National Freedom of Information Coalition — protecting our right to open government by ensuring press and public access to information and proceedings.

Electronic Frontier Foundation (EFF) — defending civil liberties in the digital world.

May 5th — Cinco de Mayo

Mexican Cultural Institute of New York — generating awareness of the richness, dynamism, and cultural diversity of Mexico as a plural and creative nation.

Mexican American Legal Defense and Educational Fund — protecting and defending the rights of all Latinos living in the U.S. and the constitutional rights of all Americans.

Project Paz — helping Latino children, both in the US and Mexico, succeed academically by facilitating access to after-school art programs that help them thrive in their communities.

May 7th — National Space Day

Space Foundation — because space should be for everyone. Just $10 funds a STEM lesson for a student!

The Planetary Society — empowering the world’s citizens to advance space science and exploration.

Center for the Advancement of Science in Space — fostering scientific and technological innovation and inspiring the next generation.

May 8th — World Fair Trade Day

Fair Trade USA — helping producers access better wages, safe working conditions, and environmental protections.

Ten Thousand Villages — creating opportunities for artisans in developing countries to earn income through long-term, fair trading relationships.

Green America — harnessing economic power to create a socially just and environmentally sustainable society.

May 9th — Mother’s Day

Every Mother Counts — working to make pregnancy and childbirth safe for everyone, everywhere. Just $78 can provide a prenatal, third-trimester home care kit.

Center for Reproductive Rights — advancing reproductive rights as fundamental human rights around the world.

North American Council on Adoptable Children — ensuring all children in foster care have permanent, loving families and that adoptive families have the support they need.

May 18th — International Museum Day

This holiday is a wonderful chance to support your favorite museum, be it around the corner or across the country. If you’re looking to go broad, try a campaign for the National Endowment for the Arts.

Which museums are our favorites? We’ll give you a short and sweet taste: Asian Art Museum in San Francisco, Fernbank Museum of Natural History in Atlanta, and Mütter Museum in Philadelphia.

May 21st — Endangered Species Day

Defenders of Wildlife — dedicated to the protection of all native animals and plants in their natural communities.

International Union for Conservation of Nature (IUCN) — driving the fight to save species for people and nature.

Project AWARE — connecting the passion for ocean adventure with the purpose of marine conservation.

May 31st — Memorial Day

Puppies Behind Bars — training inmates to raise service dogs for wounded war veterans and first responders.

Freedom Service Dogs of America — unleashing the potential of dogs by transforming them into custom-trained, life-changing assistance dogs for those in need, including veterans with PTSD.

Disabled American Veterans Charitable Service Trust — empowering veterans to lead high-quality lives with respect and dignity.

The theme for this Mental Health Month is, “You are not alone.” Take that prompt and discover what it means for your brand. How can you find virtual company and connection with your shoppers?

Work together towards a common cause! Doing good makes you feel good — and it paves the way for you to do more good with your shoppers in the future.

Launch your May campaign today with Shop for Good

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