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CASE STUDY • ADINA'S JEWELS

Adina's Jewels stays nimble in its giving with Shop for Good

adina

$21,277

Total raised to support Covid-19 relief and breast cancer research

5,193

Total donations made by
customers

$4.15

Average donation by Adina's Jewels shoppers

Campaign

Adina's Jewels wanted a way to engage their community around a core partnership with the Breast Cancer Research Foundation (BCRF), starting with the Round-up Advanced campaign at checkout together with matching every single donation that went through.

Then, in response to the COVID-19 pandemic, Adina's Jewels decided to do its part during the pandemic by donating 5% of all sales to the World Health Organization (WHO) during March.

The brand also ran a campaign to donate 100% of sales of their 'HOME' necklace to the Salvation Army using the % of Sales campaign in April 2020.

Strategy

With Shop for Good, Adina's Jewels has been staying on top of its game and switching campaigns and charities in response to current events -- both to give back and to keep customers engaged with causes that matter to them, all while keeping sales up and also maintaining their support for BCRF.

  • The brand galvanized 5,193 customers to donate in just six months.
  • Overall shopper engagement stands at 6.83%.
  • Ongoing support for the BCRF combined with shorter-lived campaigns that also benefit the WHO and the Salvation Army.
adinasjewels roundup checkout

Benefited Charities

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Seeking an end to breast cancer through research, the Breast Cancer Research Foundation is the highest-rated breast cancer research organization in the U.S.

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Coordinated through the WHO and UN, funds go to tracking, essential supplies, and research. Funds are also distributed between partners for global support, including UNICEF, UNHCR, and CEPI.

An independent organization with a global footprint finding solutions for poverty and disease.

Campaign Elements

adina's jewels logo

"When the pandemic occurred, we put the BCRF on hold and donated 5% of sales to the WHO. We were able to shift over to it so seamlessly that people were able to understand it and our customers loved it. […] Shop for Good made it so easy to make our dream a reality and give my customers a chance to also donate — and that’s something that’s so amazing to us. Given everything that’s going on, everyone wants to do their part. It was amazing.

Adina Kamkhatchi, Adina's Jewels

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