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CASE STUDY • BUBBA ROSE

Bubba Rose enhances both AOV and donations with Shop for Good

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16%

Increase in AOV on both
retail and wholesale stores

20%

Sustained engagement rate
for over a year

1

Ongoing campaign is all the brand needs to see these great results

Campaign

Bubba Rose dog biscuit company partnered with Shop for Good to run an ongoing Donate for Discount campaign on both its wholesale and retail e-commerce stores.

The goal? To both increase sales and funnel funds to the founder's internal nonprofit, The Bubba Rose Foundation, which finds homes and provides care to homeless dogs in Miami, FL.

Strategy

Bubba Rose decided to keep it simple: one campaign and one charity on an evergreen basis. It has now been over 12 months since the brand began running the campaign. Here are the highlights:

  • Bubba Rose uses the Donate for Discount campaign to engage and raise money for its internal nonprofit
  • Donate for Discount is the only method Bubba Rose uses to offer discounts on its products
  • Month after month, the campaign stays on -- and Bubba Rose has seen a sustained engagement rate of 20% for over a year now
  • Also for over a year, AOV has risen by 16% for both stores
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Benefited Charity

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Created by the bakery, this nonprofit rescues strays from their Miami neighborhood and ensures they’re treated by a vet, fixed, and placed in loving new homes.

Campaign Elements

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"I was surprised by the strength of the donations coming through our wholesale site [in particular]. Using Shop for Good by Dailykarma has built a strong bond between our brand and our customers — both wholesale and retail — and that’s invaluable.

Jessica Disbrow, Bubba Rose

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