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CASE STUDY • FAHERTY

Faherty raises money for to keep our oceans clean with Shop for Good

case-study

$3,300

Raised for nonprofit
organizations

330

shoppers added a $10 donation
to their cart

14%

More shoppers completed their purchase than usual

Campaign

A multimillion-dollar e-commerce and brick and mortar retailer, Faherty utilized Shop for Good’s tools and seamless integration to put charitable giving at the forefront of their business model.

Faherty’s existing CSR centered around environmental stewardship and sustainability in their products and business models. For the next step, Shop for Good made it possible for customers to donate while purchasing and see the direct impact they and Faherty were making.

The partnership capitalized on the opportunity to highlight their existing partnerships and community-building strategies.

With Shop for Good, Faherty was able to increase customer engagement and increase awareness of other charitable giving they were engaged in, including donation-matching for several separate causes.

Strategy

  • Faherty launched a 2-week Earth Day campaign on their website with Donate for Discount, giving shoppers 20% off if they donated $10 to the two selected charities.
  • This raised $3,300 in donations and was a marked increase in participation from previous 20%-off discounts.
  • 14% more shoppers completed their purchase at checkout with this Shop for Good initiative.
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Benefited Charities

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The Surfrider Foundation is a national organization supported by policy experts, law makers and scientists that transforms local passions into lasting protection for the ocean and beaches through advocates and action.

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1% for the Planet connects with businesses that understand the necessity of protecting our environment. They commit to building support for this essential work in six core areas: climate, food, land, pollution, water, and wildlife.

Campaign Elements

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"Shop for Good is hands down the best app out there to support your brand's cause marketing initiatives. With the different features to donate, the ease of being able to switch charities to fit your marketing push, and most importantly having the support from the team at DailyKarma make this a must-have app!

Kerry Faherty, Faherty

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