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John Masters Organics magnifies charitable giving with Shop for Good

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Jump in sales compared
to the previous day


Increase in U.S. store


of customers were new


John Masters Organics began their partnership with Shop For Good in honor of one of the most adorable holidays: National Bunny Day. The brand offered 20% off with a donation of $5. In that 24-hour span, they saw a 56% engagement rate and a 17% lift in AOV using Donate for Discount. That was a marked boost for the business and the bunnies alike. 

Going off the success of their first endeavor, John Masters Organics launched an even more ambitious effort: for 24 hours, they donated 100% of online sales to three amazing charities benefitting the Black Lives Matter movement. Not only did sales lift by 247% from the previous day, but also U.S. store sessions jumped by 30% and 44% of customers were new.


John Masters Organics was able to reach these impressive metrics thanks to a joint effort with Shop for Good, which streamlined the process of making donations through their Shopify store and took care of disbursements and compliance.

A major social media marketing campaign on John Masters Organics’s part highlighted the one-day event and brought in entirely new customers to their business and the Shop for Good experience.

For John Masters Organics, the productivity of the June BLM campaign is easy to see in the raw numbers and in the response of the consumers.

  • The brand promoted its campaigns via their website, email marketing, and across social media accounts
  • They selected charities their customers care about
  • The brand leveraged current events to take a stand, bond with its audience, and raise money for a wonderful cause

Benefited Charities


The NAACP is a nationwide organization that fights for human rights for all and works to dismantle the system of race-based inequality and discrimination in the U.S. through lawmaking and raising awareness.

The Equal Justice Initiative is a nonprofit focusing on three main sectors of inequality: criminal justice reform, racial justice, and public education.

Black Organizing for Leadership and Dignity is a national training effort that focuses on creating and strengthening Black infrastructure. They work to educate the community as a whole on how to organize and enact change.

Campaign Visuals

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"Not going to lie, I was freaking out yesterday (in a good way). We just love Shop for Good. It’s been such an amazing experience that I would highly recommend to any other companies.

Tiffany Chan, John Masters Organics

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91% of consumers said they'd likely switch to purchasing from a brand that supports a cause they believe in.

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